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The domain states the following, "Serving the Ottawa region for 25 years! Wouldnt it be great if the people in your life came with an instruction manual? Have you ever wondered why people doing the same task will approach it differently? How about approaching the same problem or a similar conflict? There is a motivational assessment tool, based on relationship awareness that can answer these questions." I observed that the web page stated " The SDI honours our differences." The meta header had Guy Théroux as the first keyword. This keyword was followed by Guy Theroux, Eksento Inc., and SDI Ottawa which isn't as important as Guy Théroux. The other words the site uses is SDI workshop. SDI facilitator is also included and could not be understood by search crawlers.